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Writer's pictureTwyla McGann

The Unbrandable Me

So here's the thing: as much as I try to be consistent in my creative practice, I just can't. I make art every day—at least a little. I love it. I love sharing what I make and receiving those little digital hearts and kind comments from people I’ve never met. It feels nice, like a small connection through the vastness of the internet. I also love following other artists and makers, handing out my own little digital hearts in hopes of giving them that same small, warm feeling.


But I am, without a doubt, unfocused. I draw, I paint, I sculpt, I cut, I tape, I glue. Some mornings, I scribble with the carefree abandon of a child; some nights, I lay down disciplined lines with meticulous precision. I draw faces, fleeting moments, objects that mean nothing—or maybe everything. I illustrate feelings and moods, or I render the mundane with care. The thread that ties it all together? Joy. The freedom to move from subject to subject, medium to medium, without a second thought. It feels expansive, limitless.


And yet, when it comes to sharing my work, I feel the pull of expectation. The pressure to define myself, to focus, to be consistent. To only show what people might expect from me—or worse, what the algorithm might favor. And even when I try to fit into that box, I watch the numbers—those ever-present follower counts—tick down, like some kind of judgment.


So here’s where I land: as I step into a new season, I want to embrace my non-focus. To fully claim the joy of creating without boundaries and trust that there’s a place for this kind of freedom. I want to share it all—the playful scribbles, the quiet studies, the chaotic experiments—and see who it resonates with.


If you value the unexpected, if you’re curious about art that doesn’t fit neatly into categories, I hope you’ll join me on this journey. Let’s build a community where creativity can flow freely, where we can all embrace the beauty of the unplanned and the unpolished. I’m ready.



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